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Tuesdays Together DC/Alexandria – Inquiry Nurturing

4/17/18

In case you didn’t know, I used to teach 4th grade. That’s right. I spent 180 days a year hanging out with 9-10 year olds and teaching them all about things like fractions, long division, reading comprehension strategies, the scientific method, and Virginia history (my favorite). But when I decided to leave that career for something which I hoped would be entrepreneurship, I wasn’t sure how to get started. Rewind back to before teaching, and you would find me working at a flower shop as a 16-17 year old girl. I squeezed in an Associates degree in Floral Design/Interior Plantscape before becoming a teacher. Back to me leaving my teaching career…. as time was running out on my teacher’s salary, I was blessed to find a job as an Event Manager for Bergerons at The Mayflower! The roll was a little bit of everything…managing the shop, managing the wedding and event work we had at the hotel, caring for plants in and around the hotel, designing, consulting with brides, delivering personal flowers to the wedding party, etc. etc. I was beyond excited to start this new role!

This position was very important to Christi, owner of Bergerons Flowers, because while she was typically working out of her Springfield office, I was the face of Bergerons at The Mayflower. Of all my responsibilities, my favorite was meeting with couples for their floral consultations! For a few weeks, I learned from watching Christi and eventually I was on my own. She had a precise system for walking couples through the decision making process. This allowed her to deliver each potential client with a tailored proposal that almost always led to booking. And not only did she have an amazing system, she had a system for teaching new employees who were new to the wedding industry like me! 🙂

So when I learned that Rising Tide was making April “Inquiry Nurturing” month, I knew Christi would be an ideal speaker! What is “Inquiry Nurturing”? Basically, it’s making sure potential clients become actual clients. Bergerons Flowers has everything covered: from the moment someone goes to the website, to receiving an inquiry email, to all communication, booking, and delivery. Christi probably doesn’t even really realize how good it is because she’s been doing it for so many years, but she is a master at booking new clients! Members of TTDC in attendance were lucky to hear her tips and I was definitely the luckiest to have been able to learn from her as an employee.

I jumped in to share some of the awesome details Christi does to book wedding couples!

Christi, thank you for the amazing opportunity to be your Event Manager at The Mayflower. It taught me so much and I am forever grateful to you! Thank you for taking the time to speak to our group this month! We would love to have you back!

Thank you to Rachel Hegarty for taking photos for us this month! You’re so sweet to do this for us!

Thank you to Artisan 2 for supplying us with a beautiful space! You are all such gracious hosts! We’ll see you again soon!

 

Members in attendance:

Bergerons Flowers

Artisan 2

Ana Isabel Photography

Love & Spreadsheets

Coco & Bailey DC

Meghan Evans

Rachel E.H. Photography

Hannah Bjorndal Photography

The Welcoming District

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